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Between May 2017 and April 2018, Save the Children conducted a radio campaign in Bungoma County to support awareness of Kangaroo Mother Care (KMC) as a lifesaving intervention for preterm and low birthweight babies.
The campaign which was funded by UKAID through the County Innovation Challenge Fund (CICF) consisted of weekly radio sessions led by community health volunteers and KMC Champions in the community. The sessions which combined interactive discussions and radio drama targeted changes in behaviour and attitudes towards preterm and low birth weight babies.
Joyce Soita, 32, gave birth to her twin babies in September 2017 at a time when Kenya was experiencing a nationwide health workers industrial strike. The babies who were delivered in a private health centre weighed 2500g and 1500g respectively. Soita says she was happy with the baby weighing 2500g, but did not like the baby weighing 1500g as she thought it was not fully developed.
She was discharged and referred to another hospital for further medical attention since the smaller baby was not breastfeeding. According to Soita, her baby’s life was saved by a community member who told her about KMC and introduced her to a KMC champion mother attached to a nearby health centre. Story in the beneficiaries’ own words: